A wonderful thing about living in the digital era is that we can discover new brands, products and services from the comfort of our couch or while waiting in line to get a coffee. The best thing about this is that entrepreneurs, small businesses and sustainable brands can promote themselves without having to rely on traditional marketing and advertising methods; in addition to having the advantage of creating a solid base of followers that undoubtedly help to share content on different social networks. It’s not all of these brands, but the vast majority are artisanal and handmade products, which makes them part of a sustainable and circular economy; in which handmade becomes

It is not until we are aware, that we realize all that is behind a handicraft. They are not just souvenirs, nor are they just beautiful products that remind us of a journey, a moment or a person. Handicrafts are products that reflect the identity of a country and its culture; that represent the legacy of generations and that transmit the knowledge of ancient civilizations with traditions that have been lost in a globalized world.

Handicrafts and popular art of different cultures can be considered as spontaneous and instinctive expressions in which many of the craftsmen have not studied for it; but they have learned it thanks to the fact that the techniques