We are blinded by low prices. Changing trends and invented novelties dazzle us and make us lose perspective. Do we have balanced consumption patterns? Hardly. Our purchases are often compulsive and do not take into account the values that we should associate with ethical and sustainable production: decent wages, working conditions, their environmental impact, …

Contributing to global sustainable development can be done from different perspectives and fair trade is one of them. The implementation of production and marketing principles based on cooperation, the establishment of solidarity-based trade relations and environmental sustainability is one of the most effective ways of creating a new, more sustainable and equitable model of global development.

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